SOCIAL MEDIA & WORDPRESS DESIGNS LECTURE SERIES

Below is a collection of 6 video lectures I put together to teach you how to create designs for your social media accounts and your WordPress website. This lecture series is especially useful for small business owners, or designers with clients that own businesses. I start the series off by showing you how to create a color palette to use throughout each design, and also show you how to create a reusable template that properly matches the required dimensions for each platform. The series is only available to Premium Members (not available on YouTube). Enjoy!

1. SETTING UP YOUR COLOR PALETTE

When creating designs for your business or for a client (or even for personal projects), it helps to start off with a color palette so you know what your parameters are for your color scheme. It also helps your designs look more cohesive, and ensures you stay on brand in terms of overall aesthetics. In this first lecture, I show you how to set up your color palette in GIMP to get started properly.

2. CREATING A TEXT LOGO

This lecture shows you how to design a text logo, which will be the base for all of the designs in this lecture series. You can create your own version of this design, but whatever logo design you come up with will need to match your color palette and overall theme so that all of your designs match going forward. In the real world, we call this “staying on brand.” You want your branding to be consistent across all your social media platforms and website. I’ll show you how to choose a font, select a font color, and create your lines of text. I’ll also show you how to customize your text, and add a dividing line with some effects (which we’ll also add to the text) for some finishing touches.

3. DESIGN A FACEBOOK COVER PHOTO

We now move on to creating your first social media design – the Facebook cover photo. In this lecture, I show you how to set up your template for your cover photo, ensuring your design has the proper dimensions. I show you how to import a photo, and add a gradient to your background. Plus, you’ll add the text logo you designed in the last lecture.

4. DESIGN A TWITTER BANNER

It’s time to move on to creating a Twitter banner design! In this lecture, I show you how to set up your template with the proper dimensions. The template design will help you determine how large your composition needs to be, with set guides for safe areas and to avoid having your design cut off by your profile photo. Plus, I show you how to import a photo and logo, and add a gradient using the color palette we created at the beginning of this series. The final result is an “on brand” design that matches the theme of the previous designs up to this point.

5. CREATE A LINKEDIN COMPANY BANNER

It’s now time to move on to designing a LinkedIn banner! In this lecture, I show you how to set up a proper template file based on the recommended composition size for LinkedIn. I then show you how to import your photo and design assets, and add colors to match the color scheme of our hypothetical business.

6. DESIGN A WORDPRESS FEATURED IMAGE

Next up in this lecture series, I show you how to design a WordPress Featured Image to upload to your website. Featured images are used on pages, projects, and blog posts as the main image that displays whenever you share a link to your site. They also display in the header of the actual page (in cases when you have this featured enabled, or usually in all cases when it comes to blog posts).

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